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The Fuel Blog
Commentary and thought leadership about
Artificial Intelligence
![](https://static.wixstatic.com/media/69e978_71d0fa88c74f4cccb251d22bcb37aedf~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_71d0fa88c74f4cccb251d22bcb37aedf~mv2.webp)
![AI give us Fuel For Thought](https://static.wixstatic.com/media/69e978_71d0fa88c74f4cccb251d22bcb37aedf~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_71d0fa88c74f4cccb251d22bcb37aedf~mv2.webp)
Nelson Santini
Feb 28, 20244 min read
AI give us Fuel For Thought
About AI and critical thinking... When we look back through history, the printing press, the telephone, television, the internet and...
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![Of course we'd do that for you!](https://static.wixstatic.com/media/69e978_5959b1ed3f0b4185b7a6859c133bf668~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_5959b1ed3f0b4185b7a6859c133bf668~mv2.webp)
Nelson Santini
Feb 27, 20243 min read
Of course we'd do that for you!
On my daily read about GenAI, I came across an article outlining how Air Canada’s AI chat bot “got the company in hot water”
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![](https://static.wixstatic.com/media/69e978_77dc76b95d9c46a489decaba29f63ac0~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_77dc76b95d9c46a489decaba29f63ac0~mv2.webp)
![Left Behind - By those using GenAI](https://static.wixstatic.com/media/69e978_77dc76b95d9c46a489decaba29f63ac0~mv2.jpg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_77dc76b95d9c46a489decaba29f63ac0~mv2.webp)
Nelson Santini
Feb 19, 20243 min read
Left Behind - By those using GenAI
artificial intelligence (AI) is doing to content creation what CRM did to the lead card and its users. Not using AI? You are behind...
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![](https://static.wixstatic.com/media/24ef7a_47ecd839f3e248f4a93ce2ba6df509d4~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_47ecd839f3e248f4a93ce2ba6df509d4~mv2.webp)
![Three Key Strategies for Successful GenAI Integration](https://static.wixstatic.com/media/24ef7a_47ecd839f3e248f4a93ce2ba6df509d4~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_47ecd839f3e248f4a93ce2ba6df509d4~mv2.webp)
Nelson Santini
Jan 18, 20243 min read
Three Key Strategies for Successful GenAI Integration
Embracing the Future: Three Key Strategies for Successful GenAI Integration Through Systems Integrators
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![](https://static.wixstatic.com/media/69e978_1c9f8aa418df459e8568c5d1208505d7~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_1c9f8aa418df459e8568c5d1208505d7~mv2.webp)
![GenAI and HR: Fuel for Corporate Growth](https://static.wixstatic.com/media/69e978_1c9f8aa418df459e8568c5d1208505d7~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_1c9f8aa418df459e8568c5d1208505d7~mv2.webp)
Nelson Santini
Jan 16, 20243 min read
GenAI and HR: Fuel for Corporate Growth
Harnessing the Power of GenAI for Strategic HR: Fueling Corporate Growth
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![](https://static.wixstatic.com/media/24ef7a_4dfca0119b844987a679b67aed399f39~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_4dfca0119b844987a679b67aed399f39~mv2.webp)
![GenAI's role in Executive Coaching](https://static.wixstatic.com/media/24ef7a_4dfca0119b844987a679b67aed399f39~mv2.jpg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_4dfca0119b844987a679b67aed399f39~mv2.webp)
Nelson Santini
Jan 15, 20243 min read
GenAI's role in Executive Coaching
Unleashing the Power of GenAI in Executive Coaching: A Paradigm Shift in Business Efficiency and Effectiveness
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![](https://static.wixstatic.com/media/69e978_08dc7a78e093416f8c5191d7ff22aa52~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_08dc7a78e093416f8c5191d7ff22aa52~mv2.webp)
![Augment your SaaS stack with GenAI](https://static.wixstatic.com/media/69e978_08dc7a78e093416f8c5191d7ff22aa52~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_08dc7a78e093416f8c5191d7ff22aa52~mv2.webp)
Nelson Santini
Jan 14, 20243 min read
Augment your SaaS stack with GenAI
SaaS applications are the cornerstone of modern enterprise operations. GenAI is not at odds with any of them, and it is not here to replace,
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![](https://static.wixstatic.com/media/69e978_70a9223bc73042e4b12b4ea3a51f4ebe~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_70a9223bc73042e4b12b4ea3a51f4ebe~mv2.webp)
![On-demand CE Training using GenAI](https://static.wixstatic.com/media/69e978_70a9223bc73042e4b12b4ea3a51f4ebe~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_70a9223bc73042e4b12b4ea3a51f4ebe~mv2.webp)
Nelson Santini
Jan 10, 20243 min read
On-demand CE Training using GenAI
Revolutionizing Sales Training: Personalized Learning and Simulations with GenAI
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![](https://static.wixstatic.com/media/69e978_9d562d0eee2e4edbbcf365b1b3ac5373~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_9d562d0eee2e4edbbcf365b1b3ac5373~mv2.webp)
![Hey SMBs; GenAI is your force multiplier.](https://static.wixstatic.com/media/69e978_9d562d0eee2e4edbbcf365b1b3ac5373~mv2.jpg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_9d562d0eee2e4edbbcf365b1b3ac5373~mv2.webp)
Nelson Santini
Jan 9, 20244 min read
Hey SMBs; GenAI is your force multiplier.
Here are three examples where SMBs can use GenAI as a force multiplier and compete quantitative and qualitative with larger competitors.
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![](https://static.wixstatic.com/media/24ef7a_1ea68fe6672746ffbb26c52cdddcad99~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_1ea68fe6672746ffbb26c52cdddcad99~mv2.webp)
![CPQs and GenAI should be “besties”.](https://static.wixstatic.com/media/24ef7a_1ea68fe6672746ffbb26c52cdddcad99~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_1ea68fe6672746ffbb26c52cdddcad99~mv2.webp)
Nelson Santini
Jan 7, 20243 min read
CPQs and GenAI should be “besties”.
Boost Your Sales Game: How Automation Transforms Proposal Creation for Swift and Successful Deals
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![](https://static.wixstatic.com/media/24ef7a_b332d79ca0394a2c92eec29a5e0352d2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_b332d79ca0394a2c92eec29a5e0352d2~mv2.webp)
![Supercharge B2B Sales Teams with GenAI](https://static.wixstatic.com/media/24ef7a_b332d79ca0394a2c92eec29a5e0352d2~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_b332d79ca0394a2c92eec29a5e0352d2~mv2.webp)
Nelson Santini
Jan 4, 20244 min read
Supercharge B2B Sales Teams with GenAI
Leveraging Generative AI to Supercharge B2B Sales in Resource-Constrained Corporations
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![](https://static.wixstatic.com/media/24ef7a_b548dc299d7c418a9a3b76d203688b8f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_b548dc299d7c418a9a3b76d203688b8f~mv2.webp)
![Real-time Marketing Optimization via GenAI Campaigns](https://static.wixstatic.com/media/24ef7a_b548dc299d7c418a9a3b76d203688b8f~mv2.jpg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_b548dc299d7c418a9a3b76d203688b8f~mv2.webp)
Nelson Santini
Jan 3, 20244 min read
Real-time Marketing Optimization via GenAI Campaigns
The Power of Adaptation: How Real-time Marketing Optimization with GenAI Revolutionizes Campaigns
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![](https://static.wixstatic.com/media/24ef7a_7e645154c7834690b4296fbd0879fa07~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_7e645154c7834690b4296fbd0879fa07~mv2.webp)
![GenAI Creative Marketing Campaigns](https://static.wixstatic.com/media/24ef7a_7e645154c7834690b4296fbd0879fa07~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_7e645154c7834690b4296fbd0879fa07~mv2.webp)
Nelson Santini
Jan 2, 20243 min read
GenAI Creative Marketing Campaigns
Revolutionizing Marketing Strategies in 2024: The Impact of GenAI on Creative Campaigns
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![](https://static.wixstatic.com/media/24ef7a_a8247928003c45099089d8adc1f25384~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24ef7a_a8247928003c45099089d8adc1f25384~mv2.webp)
![Three strategies to harness GenAI in 2024](https://static.wixstatic.com/media/24ef7a_a8247928003c45099089d8adc1f25384~mv2.jpg/v1/fill/w_313,h_176,fp_0.50_0.50,q_90,enc_auto/24ef7a_a8247928003c45099089d8adc1f25384~mv2.webp)
Nelson Santini
Jan 2, 20244 min read
Three strategies to harness GenAI in 2024
Harnessing AI Power: 3 Strategies for Maximizing GenAI Benefits in Your Business for 2024
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![](https://static.wixstatic.com/media/69e978_a5854fba6c9b4b10a92b6ea666466880~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_a5854fba6c9b4b10a92b6ea666466880~mv2.webp)
![Daily and Easy AI - Sales and Marketing](https://static.wixstatic.com/media/69e978_a5854fba6c9b4b10a92b6ea666466880~mv2.jpeg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_a5854fba6c9b4b10a92b6ea666466880~mv2.webp)
Nelson Santini
Dec 14, 20237 min read
Daily and Easy AI - Sales and Marketing
Artificial intelligence is currently spoken about in “Matrix” style lore. The examples used in news articles are either grandiose or...
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![Embracing AI: Navigating the Future with Confidence and Adaptability](https://static.wixstatic.com/media/24ef7a_b3e028e7ee704674bd50a2ec992b901c~mv2.png/v1/fill/w_313,h_176,fp_0.50_0.50,q_95,enc_auto/24ef7a_b3e028e7ee704674bd50a2ec992b901c~mv2.webp)
Nelson Santini
Nov 28, 20235 min read
Embracing AI: Navigating the Future with Confidence and Adaptability
Technology has consistently been a net creator of jobs and opportunities, despite short-term disruptions.
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![Is AI the new "Wild West"?](https://static.wixstatic.com/media/69e978_37f7893fae4544e0b92158b0ca0942da~mv2.png/v1/fill/w_313,h_176,fp_0.50_0.50,q_95,enc_auto/69e978_37f7893fae4544e0b92158b0ca0942da~mv2.webp)
Nelson Santini
Nov 27, 20233 min read
Is AI the new "Wild West"?
In the fast-paced realm of artificial intelligence (AI), there is a common misconception that the technology exists in a regulatory vacuum..
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![](https://static.wixstatic.com/media/69e978_f9d80741389b4f1886338ad886eaad05~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/69e978_f9d80741389b4f1886338ad886eaad05~mv2.webp)
![Five ways AI can make a better workplace.](https://static.wixstatic.com/media/69e978_f9d80741389b4f1886338ad886eaad05~mv2.jpeg/v1/fill/w_312,h_176,fp_0.50_0.50,q_90,enc_auto/69e978_f9d80741389b4f1886338ad886eaad05~mv2.webp)
Nelson Santini
Nov 25, 20233 min read
Five ways AI can make a better workplace.
The vision of a workplace filled with artificial intelligence (AI) tools is no longer confined to the realm of science fiction.
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![A.I. is not a Villain - By A.I.](https://static.wixstatic.com/media/69e978_5efa39e185374d1d85a99a62b5b541a9~mv2.png/v1/fill/w_313,h_176,fp_0.50_0.50,q_95,enc_auto/69e978_5efa39e185374d1d85a99a62b5b541a9~mv2.webp)
Nelson Santini
Nov 8, 20234 min read
A.I. is not a Villain - By A.I.
Earlier this month I wrote the blog titled "A.I. is not a villain" where I discussed my point of view on A.I. as a powerful business tool...
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![A.I. is not a Villain](https://static.wixstatic.com/media/69e978_cdc658fb9fa640a39d8e446ba461a896~mv2.png/v1/fill/w_313,h_176,fp_0.50_0.50,q_95,enc_auto/69e978_cdc658fb9fa640a39d8e446ba461a896~mv2.webp)
Nelson Santini
Oct 31, 20234 min read
A.I. is not a Villain
When used ethically, responsibly, and with proper guardrails in place, Artificial Intelligence (A.I.) is a powerful technology that...
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